DIGITAL HEALTH INTELLIGENCE REPORT COLLECTION
Pharma Marketing in the Era of COVID
The COVID-19 global pandemic upended pharma companies’ traditional marketing tactics to connect to healthcare professionals. It also ushered in a digital revolution. In the “Pharma Marketing in the Era of COVID” report, FirstWord explores the challenges pharma marketing teams face adopting new technologies and the opportunities to re-invent how brands work.
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Pharma Marketing in the Era of COVID
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Inside, you will discover:
• How has COVID-19 changed marketing for pharma companies?
• COVID-19 and the evolution of pharma marketing.
• How COVID had impacted digital marketing in pharma.
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